The Award-Winning Campaigns Were Among 4,400 Entries Submitted to the 38th Annual Healthcare Advertising Awards, the Oldest, Largest, and Most Widely Respected Healthcare Advertising Awards Competition.
IRVINE, CA, July 19, 2021 /24-7PressRelease/ — BrandingBusiness, the leading brand strategy agency with offices in California, New York, and London, was recently honored with three awards by the 38th Annual Healthcare Advertising Awards.
Two awards recognized the website and television commercial developed for Sun River Health, a healthcare network born from the recent merger of Hudson River Healthcare and Brightpoint Health. As a strategic partner since 2017, BrandingBusiness created and launched the new brand in 2020.
The Sun River Health brand identity is built on the core elements of sun and water, universal symbols of life and vitality. A positioning tagline— “The care you need. The respect you deserve.” —articulated the organization’s core mission across digital, video, radio, and billboard assets. The creative conveyed direct messages and prominently featured actual patients, doctors, and nurses to portray a caring, welcoming, and optimistic organization authentically committed and ready to assist people in need with high-quality, affordable health services regardless of race, religion, income, or insurance status.
The third award was specific to a digital video created for New Mexico health impact organization, Anchorum St. Vincent. Partnering with the Homewise in Santa Fe, Anchorum St. Vincent made a $1.6 million impact investment to provide mortgage down payment assistance to healthcare workers and associates of CHRISTUS St. Vincent to purchase homes in the community—creating the Workforce Assistance Program. BrandingBusiness produced the video featuring CHRISTUS St. Vincent staff to promote the program to both the community and eligible hospital employees.
“We’re honored to be recognized on behalf of our clients and the work we’ve done together,” says Director of Brand Management, Justin Garvin. “We have a great deal of passion for healthcare branding, and being able to bring Anchorum St. Vincent, Sun River Health, and other prominent brands to life allows us to really demonstrate the power brands can have to communicate with relevancy. We at BrandingBusiness would like to thank the panel of judges and congratulate the others who received awards in this year’s competition.”
BrandingBusiness is a brand strategy and development consultancy that helps B2B companies establish, assess, and position transformational brands. The company views brands as strategic assets that are best leveraged by integrating brand strategy with business strategy. It offers a rigorous approach to brand building, engagement, and design with programs customized for unique challenges and opportunities B2B companies face. Its founding partners are sought-after brand strategists who, over the past 25 years, have worked with American Airlines, Cisco, Elsevier, Huawei, Teledyne, Pacific Life, ABM Industries, Hitachi, Saint-Gobain, Tech Data, and First American, among other companies.
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