It’s called “The Tarps Plus Challenge,” an outrageous web series pitting people against tarps in a no-win situation.
AUSTIN, TX, January 23, 2020 /24-7PressRelease/ — Today, Tarps Plus (Abadak Inc.) launches a promotional campaign that celebrates sport and outrageous silliness. Welcome to The Tarps Plus Challenge. The weekly video series features athletes, actors, magicians, and regular people in outrageous scenarios with tarps. Each week a fictional participant is presented with a challenge that demonstrates how significant the tarps from Tarps Plus are.
The spokesman Billy Mac who carries a close resemblance to the actor/filmmaker and owner of Tarps Plus Michael Stein, introduces the subjects in each video. In most cases, the subject fails at defeating the tarp in one-way shape or form.
According to a study conducted by Tarps Plus, most people that use tarps are outdoor and adventure driven. Tarps Plus wants to celebrate the average everyman and everywoman who is looking for adventure.
The advertising budget for the web video series is next to nothing. It doesn’t hurt that the owner of Tarps Plus (Abadak Inc.), Michael Stein, is also an actor, writer, director, and producer. Stein, along with his thirteen-year-old daughter, write, produce, act, shoot, and edit each episode. They have shot twenty episodes and will be shooting thirty more for the remaining episodes of 2020.
A new video is rolled out every Wednesday at 10:30 am CST. The videos are approximately two minutes in length, except for the occasional “How To” themed (how to use a tarp for different applications), which are approximately 8 minutes. The videos are featured on the company’s website and social channels.
Watch episode 1 of the “Tarps Plus Challenge” here:
Episode #1 “Football Player vs. Tarp”
Stein says, “Small companies can compete in advertising just like the large ones, as long as the content is entertaining and you learn how to do most of the work yourself.”
According to financial.com, the top two types of video content consumers want are “Explainer” videos and “Entertainment Viral” style videos. 68% of consumers want to see shorter videos (between 2 to 4 minutes) 39% want explainer videos and entertaining viral style videos.
Stein said it wasn’t easy making videos about tarps funny and entertaining but believes he has found the right formula.
About Tarps Plus (Abadak Inc.) Abadak Inc. is a leading U.S. Tarp company based in Georgetown Texas founded in 2000. Abadak Inc. offers tarps designed to cover, haul, shade, contain elements, and many more creative applications that cover and contain for work and play.
Michael Stein is the owner/founder of Tarps Plus (Abadak Inc.), award-winning filmmaker, actor and comedian that has appeared in such films as Love Hollywood Style, Boogie Nights and Played the Original Role of Dirk Diggler in the short film to Boogie Nights, The Dirk Diggler Story (1988).
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